Attention Consultants, Coaches, Trainers and Therapists…..

“Give me just 3 days… And I’ll Give You A Customised Step-By-Step Plan For Turning Your Time-Sucking Coaching, Consulting, Training or Therapy Business Into An ‘Information Empire’ That Will Bring You More Clients, Money And Time In Your Business Each And Every Month”

Dear Friend,

Are you a consultant, coach, trainer or therapist who…

• is tired of all the effort and uncertainty involved in winning new clients – making phone calls, attending meetings, writing proposals, and even after all that waiting weeks or even months for a decision?
• has achieved amazing results for clients who rave about you and what you have done for them – but you still need more?
• knows that you have something that makes a massive difference to people when you actually get them to hire you – if only you could reach more of them?
• is troubled by ‘peaks and troughs’ in your client base and cash-flow – asking yourself what you need to do to make your income steady and predictable?
• wants to balance your work and personal life so you have time for all the things you want to do – and can still enjoy a great income?
• Would you like hands on help from someone who has actually ‘been there and done it’? A former full time consultant who truly understands where you’re at and what you’re trying to do?

Then I’m ready to help YOU, this October 3, 4 and 5.

You see,

‘I know that you are good at what you do’

So many of us have incredible life experiences, natural insights, professional knowledge or expertise in a particular field that could really change people's lives or businesses for the better. Yet how many of us turn this hard earned knowledge into steady, predictable, monthly, windfalls of money in a business you can work at from your home? Do you know how to ACTUALLY do that?

Not generally – but specifically, as in ‘step-by-step’?

Because….

‘Being good at what you do isn’t enough, if
you don’t also know how to turn that
knowledge and expertise into steady,
predictable, monthly windfalls of CASH’

That’s where I come in. You see, not so long ago, I used to be where you are right now. I had started my training business full of excitement and hope. I relished the idea of being my own boss, setting my own hours and writing my own pay cheques.

After the honeymoon period passed by, reality set in and I bumped back to earth with a crash. Suddenly I realised what a challenge I had ahead of me. You see, for anything to be done in my business, I had to do it myself. So I was involved in everything. Identifying new opportunities, meeting clients, writing proposals, buying and creating advertising, delivering the ‘end product’ to clients….you get the picture.

Far from enjoying freedom and independence of ‘going it alone’, I was confronted by loneliness, stress and the harsh reality that if anything was going to happen in my business, it had to be done by me.

Do you ever feel that there just aren’t enough hours in the day? Are you frustrated because you can see opportunities that you don’t have time to implement? That’s certainly how I felt.

My ‘dream’ of owning my own business had actually turned into a nightmare. Instead of feeling that I was running my own business, I felt like the business was running ME.

‘How I broke free of the ‘time trap’ and
created my own online money machine’

Around this time I read a book called ‘Rich Dad, Poor Dad’ by Robert Kiyosaki. He says the true test of whether you actually own a business is whether you can leave it for a year or more and return to find it running more profitably than when you left it. If that’s not the case, then you don’t have a business, you have a job.

When I first heard this, I realised that I didn’t have a business at all, I had a JOB! And it wasn’t even a good job. When I added up ALL the hours I was working, and took into account ALL the costs of running my business I was making less per hour than they pay at McDonalds! And most jobs come with perks, security, set working hours and conditions and regular pay. But that certainly wasn’t true of my business. I was working weekends to meet deadlines. Trying to balance prospecting and selling to clients with delivering paid work. My social life was suffering, and I felt I was caught on this huge hamster wheel with no way out.

The trouble was, as long as I was selling my time, I was basically ‘manual labour’, and because there was so much of my personal time invested in every single sale there was a limit to how many new clients I could bring in.

I was caught in the ‘time trap’ and there was no obvious way out.

You see, what I needed, more than anything at that moment in time was practical help. At a point when I was so frazzled I could barely think clearly, I needed someone capable, confident and experienced to step in and give me clear step-by-step instructions on how to get from where I was to where I wanted to be, which was running a successful, thriving business that helped a lot of people without me having to sacrifice my life, health or sanity to get there.

I started looking for help in the shape of books and courses, but the trouble was, none of it seemed applicable to MY business.

I knew I needed to do something different, but how?

When the student is ready,
the teacher appears...

They say when the student is ready the teacher appears, and that was certainly true for me. By ‘co-incidence’ I came across a woman called Dottie Walters and meeting her would turn out to be one of the biggest turning points in my life….

Dottie invited me to a special weekend workshop she was running at her home. At this time I was living in Oxford, England, so getting on a plane to fly to California was no small thing, but I knew intuitively that she could help me. I believe that when you choose a business mentor it’s important that you choose someone who has already accomplished what you want to, in the way that you want to and also is a role model who inspires you. (Dottie passed away on 14th February last year - a very fitting date for a woman whose heart was so big.)

After attending Dottie’s workshop, I returned home with a 3-step plan that would help get me from where I was - time-pressed, stressed, and juggling a whole lot of priorities into earning money from my expertise, not just my time.

3 simple changes that gave me more money
and time than I’d ever dreamed possible…

These were the 3 steps I followed:

1. Stop undervaluing what you have to offer – somewhere in the world there is a market niche who badly needs what you already know and they are willing to pay ‘Big Bucks’ for it.

2. ‘Productise’ your service business and package your expertise into products and programmes that can be sold ‘off the shelf’ and aren’t dependent upon your time to deliver. That means instead of ‘do the work, get paid’, you ‘do the work and get paid, paid, paid, paid, paid, paid, paid….’

3. Remove the ‘manual labour’ from your sales and marketing, so you don’t have to be personally involved in every single sale. Replace time-consuming sales and marketing activities with automated sales processes such as direct mail, the internet and email marketing, and leverage your sales efforts by replacing the old time consuming ‘one-to-one’ methods like cold-calling, networking and lengthy proposal writing with ‘one-to-many’ techniques that help you reach MORE people in LESS time.

Implement any one of these steps and your income will grow. But when you put all three together…

BOOM! It’s Like Magic. The Heavens Open
And The Money Just Pours Down…

Fast forward to today and I now have my own online money machine that generates me a consistent income averaging over £24k a month, and sometimes as much as over £40k in a single month!

Here I Am With My Sons Benan and JJ. Since Starting A Family I Now Earn MORE Money While Working LESS

And what makes this all the more remarkable is that I do this working part-time from my home with no employees, no business meetings, no proposals, no travelling to client premises. It’s all on my own terms. I set my own hours, and I take time off as and when I choose to. I work with a limited number of hand-picked clients, mostly by phone or email, and when we DO meet in person, they travel to me. What’s most important to me is that I am able to fit my working hours around caring for my two sons (both under 2!). A few years ago, I could not have conceived (if you’ll pardon the pun) of having a family the way I was earning my living back then. These days the bulk of my income comes from products and coaching programmes, rather than selling my time so there is no ceiling on my income any more.

As my business has grown I have needed to hire help to assist with different aspects of my business, but I don’t have staff. I have several ‘virtual assistants’ dotted around the world ready to leap into action as and when I need them.

All in all, it’s like a dream come true.

But it’s not just about the money…
it’s about making a difference too

But honestly, the most rewarding part of this ISN’T the money (although that helps!) – it’s the fact that I can reach MORE people this way. Since I’ve restructured my business, I’m making more of a contribution, and the best part of how I work now is getting emails and letters from all over the world saying ‘Thanks Bernadette. You’ve really made a difference.’ These are from people I never could have reached if I was still working the ‘old’ way.

And at the end of the day, isn’t that what it’s really about? Making a difference. Isn’t that one of the reasons you started your business in the first place. Because deep down you KNOW you have something that could make a difference…if only you could reach more people.

That’s why I’m now ready to share my
complete system with you, step by step,
LIVE and in person

Over the last few years I’ve spent thousands of pounds and thousands of hours figuring out a system that I used and continue to use to:

• Build a database of over 20,000 prospects and loyal customers who buy from me over and over
• Sell over £463,261.50 worth of products from my website
• Sell to both BUSINESSES and INDIVIDUALS, online and offline
• Create products and programmes that sell on auto-pilot
• Fulfill a long held dream of relocating to Ireland as I can run my business from anywhere in the world
• Gain worldwide recognition as an expert in my field attracting invitations to speak in South Africa, Australia, and USA.

Now, I’ve GOT it. I’ve got this whole process down to a COMPLETE SYSTEM that I want to share with others who want the same success.

You see, I’ve noticed that other people will give you a part of the system, but very few CONNECT ALL THE DOTS and walk you through everything you need to do, step-by-step.

So I won’t be giving you just ‘pieces of the puzzle’…

I’m going to hand you a complete
‘Roadmap’ for turning your knowledge
and expertise into multiple streams of
income – even PASSIVE income

It’s all at my

‘Launch Your Information Empire’ Workshop
Friday, Saturday and Sunday, October 3-5, 2008
Ennis, Co Clare, IRELAND

I’ve created this 3-day workshop for talented people who are tired of earning a living the hard way and ready to discover NEW ways of repackaging your knowledge and expertise so you can:

• Reach and serve more people around the world
• Turn your existing knowledge and expertise into products and programmes that you can sell and deliver on ‘autopilot’
• Become famous in your niche or field
• Set up automated marketing and selling systems – so that the money keeps rolling in – even when you’re taking time off.
• Double, triple or even quadruple your income while reducing your working hours (I know it sounds too good to be true, so let me show you how it’s done)
• Cherry-pick the best clients who value what you offer, are a joy to work with and are able and willing to pay top fees for your services (no haggling)

I promise this WORKS and it will work for you too – even if you don’t have a niche yet and can’t immediately see what products or programmes you’d create. (Don’t worry! That’s part of the process)

Why this workshop is DIFFERENT from
anything you’ve seen before…

Let me tell you right away, that this is NOT one of those seminars where you get bombarded with information and maybe pick up a few good usable ideas that you may or may not actually put into practice.

This is a true HANDS-ON WORKSHOP, geared ESPECIALLY for consultants, coachers, trainers, therapists and other solo professionals. (You see I do understand that your needs are different and that a lot of the business and marketing advice that is out there doesn’t apply to you)

You’ll actually DO a good portion of the work while you’re at the workshop.

I’ll give live demonstrations, you’ll do live exercises, you’ll have breakthroughs at the actual event, and you can ask me questions on the spot. This is completely hands on.

This way you’re guaranteed to make progress, even before you’ve left my event. I expect you to walk out the door on Sunday with a ready-to-go roadmap to get you from where you are right now to your own thriving ‘Information Empire’. And to make this work – there will also be some pre-event preparation required from you. Probably around 5-6 hours worth so we can all walk in on Friday and hit the ground running!

This workshop is designed for people
who don’t have enough time…

Maybe you are already running a coaching or consulting business at capacity and yet you want to transition away from ‘trading your time for money’. Or, you might just be getting your business off the ground, while literally still working a ‘day job’.

I know how you feel. I faced exactly the same challenges as I made the transition from full-time consultant to where I am today. Balancing earning a very necessary income alongside making the time to develop products and set up marketing and selling systems IS a challenge. But it’s a whole lot easier when you have the RIGHT PLAN to follow, and if you’re time-pressed its even MORE IMPORTANT to align yourself with the right mentor make sure you take every available short-cut so you can avoid time-wasting.

That’s why the roadmap we’ll be creating for you will take into account your existing commitments, and still get you started on your information empire and get you on the FASTEST route to profit.

You’ll leave MY workshop with a CLEAR, STEP-BY-STEP PLAN you can use immediately to begin making money…GUARANTEED.

I’m leaving no stone unturned…teaching you everything you need to know, nothing that you don’t. I’m going to give you ALL the steps to take, the EXACT ORDER to do them in, and ALL THE DETAILS in between.

Here’s just a sampling of what you’ll discover during our 3 days together…

How to Turn What You Know and Love Doing Into Predictable, Consistent Cash-Flow

You can do what you love AND be rewarded for it. The key is to align YOUR gifts and talents with a current marketplace need.

I’ll show you….

• How to identify your ‘common knowledge’ that is uncommon knowledge to the rest of the world (an essential step in uncovering YOUR unique value as we tend to dismiss undervalue what comes easiest to us – even though people badly need it and are willing to pay for it)
• How to design an ‘Information Empire’ that fits your values, strengths, talents and preferences (it’s important to get this in place from the start)
• How to find large groups of people who desperately need what you ALREADY know...and are willing to pay top-dollar for it. (I can help you connect with that niche and develop a profitable information empire serving their needs. Will you let me show you how?)
• How to establish credibility and authority – even if you’re just starting out and have no track record (yes, you CAN do this – and I’ll show you how)

‘Your vocation is the place where your deep gladness meets the world's deep need." Frederick Buechner

How to Get Off The Treadmill Of Trading Time for Money…And Easily Make An Extra £10k-£20k Per Month by ‘Productising’ Your Business

• How to become the leading expert in your field by packaging your unique knowledge and expertise into information products and coaching programmes that your customers will pay handsomely for
• How to ‘productise’ your services and package your expertise into products and programmes that can be sold ‘off the shelf’ and aren’t dependent upon your time to deliver.
• How to begin weaning off personal coaching and consulting that are dependent on your time, and move towards having information product sales make up the bulk of your income (you need to do this the right way to ensure a smooth transition)
• Your ‘Information Empire’ strategy –why you need to do more than just bolt on random products to your existing service business
• Developing a logical sequence of products and programmes (There really is a strategy behind pricing and set-ups for future products!)
• How to use products to push up your perceived value in the marketplace (and your fees!)

How To Get It All Done While Also Working The ‘Day Job’

This workshop is designed for people who ‘don’t have enough time’. Maybe you are already running a coaching or consulting business at capacity and yet you want to transition away from ‘trading your time for money’. Or, you might just be getting your business off the ground, while literally still working a ‘day job’.

I know how you feel. I faced exactly the same challenges as I made the transition from full-time consultant to where I am today. Balancing earning a very necessary income alongside making the time to develop products and set up marketing and selling systems IS a challenge. But it’s a whole lot easier when you have the RIGHT PLAN to follow, and if you’re time pressed its even MORE IMPORTANT to align yourself with the right mentor to make sure you take every available short-cut and avoid time-wasting.

That’s why the roadmap we’ll be creating for you will take into account your existing commitments, and still get you started on your ‘Information Empire’.

The fact is that building your Information Empire is about figuring out how to get things done in spite of how busy you are. You can wait hoping that someday you’ll ‘have the time’ or you can get started in spite of your lack of time.

That’s why I’m going to help you:

• Identify the ‘low-hanging fruit’. There are opportunities in your business right now, right under your nose, that could be turned into quick cash-flow, and be the starting point of your Information Empire. Yet most people just can’t see these opportunities on their own. By the end of this workshop you’ll know exactly what the ‘low hanging-fruit’ is for you, and how to take advantage of it.
• Find virtual assistants and outsourcing partners (that will save you more than they’ll cost you). I’m willing to bet there are a ton of things clogging your ‘to do’ list that could be handed off to the right people. I’m going to show you how to find those people (without spending a fortune or hours training them) so that you have more time to focus on building your business
• Keep your vision alive and projects moving forward step-by-step even while working the ‘day job’.
• Focus on what you REALLY need to do and not get bogged down with all the little extras that take up too much time
• Get more done in less time (I’ve had two children in the past two years while simultaneously tripling my income each year so I DO know a thing or two about this!)
• Get maximum return on investment from the time you invest in new projects

Become A Famous & ‘In Demand’ Expert

Are you the world’s best kept secret? Do you get amazing results for clients, but you still need more? Then it’s time to get your light out from under that bushel and let the world know about you! I believe that YOU have a unique contribution to make, and if you don’t share your gifts and talents with the world, it's not just you who loses out. All the people in the world who NEED what you have to offer will miss out too.

That’s why you NEED to know:

• How to use ‘self-liquidating’ advertising that pays for itself IMMEDIATELY
• How to drop inefficient ‘one-to-one’ marketing and sales methods that take up your valuable time and start marketing ‘one-to-many’ so you can reach MORE people in LESS time
• How to get your name – and keep your name – in front of your ideal clients and customers – without it taking hours of your time
• How to find lists of your target prospects
• How to attract a steady stream of people who are motivated, willing and able to invest in the solutions you offer.
• How to build a list of loyal ‘fans’ who are eager to snap up what you have to offer
• how to locate your target audience in large numbers and how to buy, borrow or create them (online AND offline)
• How to find joint venture partners who will promote your products to their lists and grow your business even faster– the right (and wrong) way to approach them
• Dozens of proven tips to grow your list even faster
• How turn your great reputation into money in the bank

How to Turn Your Website Into An Online Money Machine

Does your website bring you in new clients and leads on a consistent basis? What about sales? Can you imagine waking up every morning to online orders in your inbox?  (Don’t have a website yet? Even better, that means you’ll launch one that actually works!)

I’ll show you:

• what you absolutely need on your website (and what you don’t)
• how to attract targeted traffic to your website– the best website in the world is no good if no one’s actually visiting it
• how to capture your visitors’ information so you can follow up with them
• special OFFLINE techniques to get people to your website and build your list FAST (especially effective if you are targeting corporates)
• how to use email to drive website sales
• joint venture strategies to attract traffic and grow your list
• how to set up your site to accept credit cards and process orders
• how to use email to create ‘cash-on-demand’. Imagine money coming into your inbox just from one simple email….
• THE FASTEST WAY to convert visitors into paying customers
• Simple changes you can make to increase your email sign ups – by as much as 700%!
• How to find affordable web-designers to do it all for you (you’d be surprised how many ‘web-designers’ have no idea about how to create websites to generate leads and sales)

We’ll even do some LIVE website makeovers, right on the spot! Don’t miss this chance to learn which simple changes to your site can increase your income forever.

Converting Interest into Paying Business…

Do you have lots of people who say ‘that’s interesting’ but they still aren’t becoming paying clients? Have you given away lots of free taster sessions but it’s not converting into consistent, paying business?

Then you need to know….

• How to convert initial interest into a sale (there IS a process for this)
• How to create IRRESISTIBLE offers
• How to structure your follow up for best results
• How to identify the REAL reasons they aren’t moving forward
• Understanding different buying styles and criteria: how to design your follow up so it suits ALL types of buying
• Powerful psychological triggers that motivate people to TAKE ACTION NOW
• ‘Threshold Resistance’ – how it is getting in the way of your prospects becoming paying customers and what you can do about it
• MY QUICK WINDFALL STRATEGY: How to convert past interest into paying clients today £££
• How to AUTOMATE your follow up so people move through your pipeline automatically

…And Keep Them Coming Back For More

• How to attract predictable, consistent REPEAT business (yes, even if you think it won’t work for what you offer)
• How to turn a ‘one-time’ sale into monthly, recurring income for life
• How to automatically UPSELL people who have already bought from you to purchase higher priced products and services (You’ll LOVE this – it happens without you lifting a finger!)
• How to “slice & dice” your expertise into increasingly higher-paid programmes while delivering more and more value to your customers
• ‘hyper-responsives’ the top 4% of your customers who have an almost INSATIABLE demand for what you offer. I’ll show you how to spot them and create ‘back-end’ offers that they buy, buy, buy over and over again

How to Create Quality Products at Lightning Speed

Over the past few years, I’ve gone from being a full time consultant where 100% of my income came from selling my time, to an ‘Information Marketer’ where over 95% of my income comes from selling products and coaching programmes. That means I’ve gone from getting paid for my time to getting paid for my knowledge and that’s why even though I now work part time, I can earn more in a month than I used to in a whole YEAR.

My life used to be ‘Do the work….get paid’

Now it’s ‘do the work once….get paid, paid, paid, paid, paid, paid, paid, paid, paid’

Whether you realise it or not, YOU also have knowledge that other people will GLADLY pay for. And I’m going to coax it out of you at this workshop. Then, because busy business owners tell me that they don’t have TIME to create new products, I’m going to show you the short-cuts I use to create products quickly and easily.

You will discover:

• How to turn ‘what you know’ into saleable products and programmes quickly and easily
• Which type of Information Products sell best? How to determine what the market wants and is willing to pay for BEFORE you spend any time creating or developing produc
• Whether you should have digital products (like e-books and e-courses) or physical ones (like CDs, DVDs and manuals) – I’ll help you determine what’s most appropriate for YOUR market
• How to create products quickly without compromising quality
• How to determine what to include – and what to leave out (especially important for setting up future products)
• Which types of products sell best to which market
• How to set the right price for your products
• How to find low cost designers to create quality packaging for you
• Why you DON’T need to invest thousands of pounds or hundreds of hours to get your product created
• How to get paid before you create the product (you’ll LOVE this one)
• Product Launch Strategies: How to ensure that YOUR product launches like a rocket (not a damp squib!)
• How to find fulfilment houses who will create, store and ship your products for you (no inventory or shipping headaches for you)

…and much more

‘Productising’ my business has changed my life. It can change yours too if you let me show you.

How to Write Effective Sales Copy That Sells For You (Without You Having To ‘Be There’ In Person)

I think of the ability to write copy as a ‘secret weapon’ that will turbo-charge any business. A great sales letter will work for you 24-7, will never take sick days or need holiday – and is an essential step in removing the ‘manual labour’ from your sales process, because it will SELL FOR YOU.

In fact, you could take every aspect of my business away – my prospect and customer lists, my products, my websites, my staff – and just leave me with the ability to write words that sell, and I know I’d be back in business in no time at all.

This essential skill is also the most expensive to outsource, so it’s worth learning the basics – even if you hate writing!

You’ll discover:

• The formula for writing effective, compelling sales copy that SELLS for you. I’ll walk you through this step-by-step (you’ll be surprised how easy it is)
• How to connect with your reader so that your copy is fresh, natural and engaging
• How to avoid ‘hypey’ language that turns many people off (especially in the UK) and how to choose the words that are right for YOUR audienc
• Easy formulas for writing Attention Grabbing Headlines (the most important part of your letter).
• Proven Templates for creating web pages that sell
• How to get your clients and customers clamouring to give you raving testimonials that will boost your sales and sell FOR you
• ‘Fill-in-the-blanks’ emails and sales letters from my most successful promotions that will radically reduce the time you spend writing promotional material
• Vital short-cuts for writing effective emails, sales letters, postcards, brochures and web page
• 5 important rules you MUST follow when writing promotional emails.
• 37 of my own best-selling emails in their entirety, for you to study and use as templates and guides when developing your own promotional emails. (These emails have already brought in over £102,333.17. What might they do for YOUR business?)
• Sample copy for promoting workshops and seminars, teleseminars, launching new products, sales and special promotions and many more.

Pricing for Profit

Let’s face it, you’re hardly going to retire on a £37 e-book! The bulk of profits in your ‘Information Empire’ will come from higher priced products and programmes sold to existing satisfied customers. In this session we’ll cover

• The biggest obstacle to profitable pricing – underestimating what others are willing to pay for your expertise. (I’m going to give you a great technique to overcome this!)
• The product pricing axis – makes determining price points for your various offerings a breeze.
• How to figure out what YOUR customers want and are willing to pay BIG bucks for.
• The psychology of ‘premium’ buyers (these are the loyal buyers who love what you offer and are willing to pay top prices. I’ll show you how to find and attract them and keep them coming back for more)
• Special secrets for selling HIGHER PRICED products and programmes (HUGE profits here)
• How to raise your rates so you can work with fewer, better clients and make more money

The Technical Bit

Let me start by confessing that I am no ‘techno-geek’ and nor do I want to be. The truth is you can use e-commerce and have a successful online business without spending all of your time writing code. (Heck, I can’t even programme my DVD player) Instead you can outsource most of the technical side. That said, there are some things you NEED to know before you handover projects, so I’ll show you:

• Exactly how and where to recruit designers who WON’T rip you off– I’ll even give you an example project brief to use
• What you DO need to monitor on your website – and what you don’t
• My favourite software programmes that I use day in, day out in my business

How to Increase Your Income, While Reducing Your Working Hours

Last, but not least, I’ll show you how to put all this together into a system that works over and over, and grows more and more profitable. In our world, S.Y.S.T.E.M. stands for "Save Your Self Time, Energy, and Money."

• Fulfilment – how to find companies who will print and ship your products ‘on demand’. No money tied up in inventory, no products clogging up your garage or spare room
• Secrets to delegating and systematizing your business so you ONLY do the things you love, and don't have to do ANY work that you don't enjoy.
• How to outsource customer service, admin and billing, web-site design and maintenance – without blowing a fortune or wasting hours on management and training (it’s a lot more affordable than you think)
• How to set up a system that you can maintain consistently with just a few hours per week.
• How to set up a business that can run WITHOUT you having to be there all the time (I had a baby at the end of April and even though I hardly touched my computer in the first 6 weeks after he was born, my website still brought in £31350.45 during that time)

Plus, don’t miss out on THIS…

So are you ready to join me this October 3-5?

The Cliffs of Moher: Just One Of The Popular Sights You Can Visit While You're Here.

The workshop is taking place on Friday October 3rd – Sunday October 5th at the Woodstock Hotel, Ennis, Co Clare. (It’s very easy to access from the UK, with several airlines flying into Shannon Airport daily) I recommend that you fly in the night before and leave on the day of the workshop, or you might like to extend your trip and enjoy some of the local sights and attractions for a day or two. We’ve negotiated a special rate at the hotel of just 70 euros per night (approx £55). We’ll give you a full list of airlines and hotel information when you register.

So what will it cost you to participate
in these 3 life changing days?

Well let’s put this into perspective. Just one of the income streams I’m sharing with you generated me £23,802.25 in the first 12 months. And that’s just one of the many different income streams I’ll be covering. I’ve already shown you how I pocketed £1980 for just 90 minutes work, and then another £5040.60 from those same 90 minutes over the following 11 months – that’s £7020.60. With results like these, you can see that the information I’ll be sharing could easily command a price tag running into thousands.

But as I’ve said already, this isn’t just about the money. This is about giving you more freedom and independence in your life. I want to help people the way Dottie helped me, and the way I see it, charging £5,000 or more isn’t going to help the people who most need to get their hands on this life-changing information, so that’s why I’ve settled on a price tag of just £1497 – and I’ll even let you pay in instalments for no extra charge.

For your total investment of just £1497, you’ll get a unique “road map” designed specifically to launch your Information Empire with a robust selection of powerful, profitable info-products and programmes to sell.

At the end of these three days you’ll have a ready-to-go roadmap for your launching your own Information Empire.

I’m going to show you how to launch each product as a platform to set up the next higher-priced offering, whilst maintaining value and customer satisfaction, continually increasing your potential lifetime customer value as you go – when you see the full plan in its entirety, you’ll wonder how you struggled so long without it.

By Sunday evening, you’ll have decided which products and programmes you’ll be selling, at what price, determined which markets to pursue, how to position yourself as the leading expert in fields where people already want to spend money and more.  Then…from direct mail to joint ventures to tele-seminars and email promotions this complete marketing plan goes one step further and teaches you everything you need to sell what you know to a hungry marketplace.

You’ll also receive the following Special Bonuses…

Bonus #1: Friday Evening Networking Party
One of the most powerful reasons to attend a workshop like this is the people you meet and the connections you make. My workshops attract dynamic, like-minded people who are really ready to move forward in their business and lives. Our days together are so packed with content and exercises that I want to give you the chance to get to know each other, so that’s why on the Friday evening I’ll be hosting a special networking party (along with the obligatory Irish Coffee to oil the wheels!) Firm friendships and valuable joint ventures have been made at my previous workshops. Which important business connection will you make at this workshop?

Bonus #2: Compendium of Winning Information Empire Sales Letters
(ALL NEW AND UPDATED FOR 2008)
Make sure you leave room in your suitcase for this ‘monster’ compendium of proven winning sales letters for e-books, multi-media programmes, coaching programmes, seminars, tele-seminars and more. It has taken me years to compile this ‘swipe’ file that I refer to almost daily. This collection will be an indispensable companion as you market your own Information Empire packed full of ideas and examples that you can freely ‘borrow’.

Bonus #3: Bernadette’s Rolodex of Suppliers and Resources (value £197)
It has taken me many years of trial and error trying out suppliers, tools and resources that DIDN’T work, to narrow down my essential list of those that do. Whatever you want to do in your business, there is already someone in the world that knows how, and is willing to do it at a price that is affordable to you. There’s a good chance that I’ve already hunted them down for you, and you’ll find them in this essential Rolodex.

Bonus #4: 60 Days Complementary Membership in my Marketing Mastermind Group! (£99.90 Value)
After you’ve attended my workshop, I'm not leaving you high and dry! I want to make sure you have ONGOING support and updated information on regular basis.

That's why I'm also offering you 2 FREE MONTHS in my *ALL NEW* Marketing Mastermind Group! This exciting new programme delivers...

• monthly LIVE phone meetings with me online digital recordings and written transcripts of each and every call
• CD recordings of each and every call shipped direct to your door
• Access to our private Members’ Online Forum
• plus quarterly BONUS private one-on-one coaching days with me, personally!

After your FREE 2-month membership, your credit card will be charged the lowest member rate of £49.95 per month unless you decide to cancel. (Please note that this bonus applies to NEW members only)

You’ll gain access to the forum and this dynamic group as soon as you register – so you can get started on your ‘Information Empire’ right away!

BONUS #5: Follow-Up Q&A Phone Session
Two weeks or so after the event, I’ll be hosting a 90-minute open Q&A session by phone. You can call in and ask any remaining questions you have, or call in and listen to others’ questions and situations. You’ll find this extremely valuable as some questions may “pop up” in your mind after you get back home and begin to implement my recommendations.

My Personal "Make-You-Happy, All-the-Risk-Is-On-ME" Guarantee!

"Attend my ENTIRE workshop at no risk! It's got to be the best event you've ever attended to learn how to make more money from your coaching, consulting, training or therapy business - or I'll pay you your money back" "Go ahead, register and attend my ENTIRE October 2008 Launch Your Information Empire Workshop at NO RISK whatsoever. If for any reason, by the end of the 3rd day, you honestly feel I did not deliver on the information promised, just quietly turn in your materials to my event manager, and ask for a full 100% refund. We'll happily oblige. You see, I'm THAT confident that nothing out there comes CLOSE to the quality of my Launch Your Information Empire Workshop and the amazing, step-by-step information you're going to learn. In fact, if you do feel I've wasted your time, I'll give you a full refund. This "make you happy" guarantee is my way of taking ANY worry off your shoulders about making this important decision. And that's my promise. Bernadette Doyle

Bring your spouse, partner, family member
or business partner too

Oh, and one last thing. If you want to bring your spouse, partner, family member or business partner with you to the event, you can add them to your booking for half price!

I offer this because it can be helpful to have these people understand what you are aiming to accomplish, and they may have valuable suggestions/perspectives to move you forward. They may participate fully in the entire workshop. This is on the assumption that you are working on the same business/project, and does NOT apply to a friend who is in a different business than you and who wants to split the cost! (Please don't try to cheat on this, it will quickly become obvious and will just be an embarrassing situation for all of us.)

So are you ready to launch YOUR
information empire?

If you’re excited about the possibility of creating your Information Empire and generating tens of thousands of pounds each and every month by marketing your expertise instead of your time, then it’s time to jump onboard!

I promise you’ll be thrilled with how easy I’ve made it for you to get started with your own Information Empire. I’m breaking it down into a fool-proof plan that makes it easy for you to succeed. Reserve your place today, and I look forward to meeting you in October!

Best Wishes

Bernadette Doyle
www.clientmagnets.com

P.S The truth is…lots of people can tell you how to write an e-book or audio programme.  Many more can show you how to become a speaker or get on the radio.  But I couldn’t find any resource that showed you how to connect all the dots and walked you through the exact, specific steps for turning your existing service business into an Information Empire – including giving you the actual to-do list that helps turn expertise into valuable products, and products into thousands of pounds of easy revenue .....until NOW.

P.P.S Somewhere out there is a market niche that desperately needs what you know...and they’re willing to pay top-dollar for it. I can help you connect with that niche and develop a profitable information empire serving their needs. Will you let me show you how? Then let’s get started

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